Post at Living the Start-Up Life: From Services to Product

Thanks in part to my near-obsessive idea of eventually starting and running my own consulting group, I have been reading Jun’s Living the Start Up Life blog for the past few months. Recently, I asked him if I could guest post with him. Not only did he agree (probably because creating and writing a blog on your own is challenging), but he’s added me to his network, and asked that I try to contribute regularly.

Read my first post with JunLoayza.com here.

[...Beyond mere potential though, are the elements that make businesses successful; two of which are marketing and product creation. Last month I wrote about the differences between product-based businesses and service-based businesses in my given industry - forestry. At the risk of creating an “easier said than done” situation, in this post we’ll explore some tips and steps for taking a service-oriented business, and marketing it as (or making it) a product...]