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Gen Y: Think back to the basics, choose your own brand of sustainability

Posted by torbjornrive on June 12, 2008

There’s a ‘fog of war’ surrounding all things green. We don’t know what green really means, are confused about how it affects us on a personal level, and it leads to literal competition: who’s greener than who. That’s enough to make any ‘green’ and climate-change skeptic drool; but doesn’t mean that we should give up hope. Some initial problems with green environmentalism are:

One: green has become expensive and elite, and those pushing it know how to collect its cash flow.

When green is about technology and living sustainably, it comes down to trends and spending. There’s nothing wrong with that in theory, but it certainly takes a certain brand of sustainability away from our generation. I like the thought of sustainable-living developments, but don’t have $350,000 for a self-sustaining bachelor condo.

Two: green definitely has its heart in publicity, which has its perks but is not eco-focused.

Besides the slight chance of pollination, things like green roofs will never connect themselves to other ecosystems, a key element driving ecosystem health. But, they do provide a cooling effect vs. the city’s concrete, and at least some benefit to air quality. I’m never against such initiative, but the benefits are only slightly more than peace of mind.

So, for now, forget green and get back to the basics:

1. Ecosystems

The first thing I’d like to reflect is that our cities don’t actually separate us from nature. It may appear that way because of the infrastructure or the way we live day-to-day, but we are very much in there. In fact when you look at our input, output, and the energy it takes to maintain urban economies – we are very much an ecosystem in ourselves. A big dirty one.

Simple advice? Think of your (that’s right, your) environment as a system of climate, land and water. Along with ‘green’, the ‘environment’ picked up some bland meaning so that recycling and going easy on gas mileage was becoming enough. It takes the input-output mindset, and ecological awareness to realize how we affect our surroundings.

Also, Zen-up your office work space by buying some plants. Not only is green a relaxing colour, but having plants can demonstrate the care needed to sustain life.

2. Keep doing what you’re doing

Don’t stop now, because your habits are improving and you’re doing great, I know you are. Your new-found travel habits are soft on your bank account, and that’s critical in your saving years. The fact that you are recycling shows you just how much you’re consuming (because taking it out back is a bitch), forcing you to consume less packaging.

Take the opportunity to compost too, so that ever-important organic matter doesn’t go to waste. Even if you live in an apartment. (<< I love how they mention that the worms eat through your compost “and junk mail“, that’s productive recycling!)

3. Basic, and Early Education is Key

Start educating yourself and kids now. Many Gen-Yers complain that right now, in this stage of their life, ’saving the planet’ comes after family and career. Fair enough. But what if every child grows up to pass on that same mindset? What a disaster our world would be, seriously. We could all use some time outside, where nature counts, to show us what our grandchildren need to survive.

Young parents, have a look at this site promoting early education in fun and eco-friendly ways.

Take some time: At the bottom of this recent post are some links to get your curiosities flowing.

And finally, don’t get caught up in ‘buying green’. Your actions are still more important than which green movement you’re supporting. Customize a sustainable life to fit your priorities, because every bit counts.

5 Responses to “Gen Y: Think back to the basics, choose your own brand of sustainability”

  1. Jessica said

    In response to the green roofs, I think people enjoy how something looks far more then if it functions or not.

    It’s like a fad. There is a school in Northern Wisonsin, Spooner High School, which is being built green. The construction company which won the bid is from River Falls, 2.5 hours away. The school might be green at the end of construction, but the carbon footprint from the construction company is horrible. No one notices that though.

  2. Jessica – Yes, you make a good point. Two and a half hours sure isn’t too bad though…lets just say that it could be worse. i.e. organic foods that are trucked here from Alberta (or even California sends food everywhere), a two day drive, then a ferry here to the island. Ah, living on an island. Can’t even imagine my “cumulative footprint” – (just made that term up).

    Anyway. In terms of that school, it being green and all, it is easy to imagine that within a number of years the plan would have paid off energy-wise, if they’ve done it right!

    Thanks for stopping by.

  3. iloveOrange said

    I agree, we need to SIMPLIFY! Buy less (although the things you do buy should be green), eat less/eat local, use less (keep your car parked and use your legs, turn on only lights that you need, take shorter showers). If we could turn Michael Pollan’s “In Defense of Food” moto (Eat food. Not too much. Mostly plants.) into an environmental stance, we’d be on our way to a healthier planet!

  4. All very true iLO – you touched on a very important water conversation issue, and that is meat. I’m just throwing out a close number here, but to produce roughly one pound of meat – and including the water at processing and to grow the food that feeds the animals – it takes 17 bathtubs full to produce that pound. So yes, personal responsibility goes a very long way until these processes learn to cope with water shortage.

    I’m also a huge fan of less car use, and I don’t even own one (yet)!….

  5. Rob said

    I’d certainly have to agree with you on this. Well spoken.

    I would like to add that while many companies today are taking advantage of the ‘green fad’ by greenwashing, I believe this will only be true in the short-run. Consumers will wise up and the companies that continue to market deceptive products will end up worse off in the long run.

    The companies who make real sustainable products will ultimately win. In the mean time it’s our job to call out the crap.

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